Глобализация

Globalisation has made our world smaller, more rapid, more mobile and more easy to penetrate. Apart from the real distances, which are still the same distances as they were 1000 years ago, changes in information technology, logisgtics and transportation technology have prepared the way for globalisation at breathtaking speed. The basic principle of a networked world with a global division of labour leads to a new joining together of people and bridging of cultural, political and other barriers.

China and India, as the world's two most populous countries will produce approx. 50% of global economic output in the foreseeable future. The Chinese are building bridges, motorways, airports, hospitals, dams, pipelines, refineries and above all harbours, whilst the United States comes across as being antiquated and run down in terms of its internal logistics. The People's Republic of China is the world's greatest creditor, even heading the World Bank, the USA is one of the greatest borrowers with a ranking that is falling and the pending risk of insolvency.

Globalisation is primarily based on the rationalisation efforts of the exporting economies, but attracted growing local demands in a lot of areas in the world: in a lot of countries a well organised middle class is forming with extremely high levels of demand for high quality branded products. A lot of emerging nations have grasped that they initially have to invest in infrastructure and education to stabilise growth and prosperity. Brazil, India, China, Russia and South Africa are pioneers of a development which has gigantic demand potential.

The demand has blown up in both directions: If there is an increasing demand for consumer electronics products, shoes and toys from Asia the Asian demand for special machines, high quality cars and coveted fashion and brand products in Europe will also increase.

This "coming together" of different countries and regions with different systems, different politics, different cultures and customers is a positive effect of globalisation, as in overall terms people are becoming more and more healthy and prosperous. However, there are great regional differences, as there is a direct link between economic growth and regional social reform: People who live in a port town will tend to notice the changes more markedly than other people who live a long way away from the large flows of commodities.

The dynamics of globalisation demonstrate the cooperative arrangements emerge from competition. Only those people will be successful in the future who network together and who keep a look out for parallel areas of interest even in the absence of an explicit agreement. Success means formulating offers which do not correspond with a production wish but are in line with demand. In particular success means further developing your service in an authoritative manner in accordance with your demand. The world is moving on from the "smallest common denominator" to the "largest common multiple."